Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase
With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial strategy for increasing a company’s reach.
Ads appear first in search engine results. Having a paid search ad gives you a good chance of being at the top of the SERPs
In fact, the majority of new visitors to a website find your business by performing a query on a search engine.
In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. As an added bonus, each visitor incrementally improves the website’s rankings in organic search results.
The latest stats mention over 30 billion searches performed on Google globally. Every. Single. Month.
Almost 80 Billion Dollars in a year are spend on Search Ads Alone.
Search ads Have almost 200% of ROI, when Properly Implemented
Dollars Spend on SEM Per year
Searches per Month
on Search Ads
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