Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.
Today, more than ever before, people want to feel like you care about them. The world is louder and noisier than ever before, and attention is our most valuable resource.
People want good content that helps them make good decisions, but they don’t like being sold. Consumers are less responsive to traditional advertising and old-school sales tactics, and this is true for both B2C and B2B customers. According to one study, 70% of consumers prefer to learn about companies through articles instead of advertising.
A Roper Survey of business decision makers found that 80% prefer to get information about a prospective purchase from articles instead of advertising. The same survey found that 70% say content makes them feel closer to the sponsoring company and 60% say content helps them make better buying decisions.
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